Efficient Consumer Response (ECR) is a strategy to improve consumer choice, satisfaction and service and at the same, reduce total costs, inventories and physical assets. ECR requires distributors and suppliers to focus jointly on the efficiency of the total grocery chain, rather than the efficiency of individual components. Standardisation for pallet sizes results in economy of space and facilitates automation, as well as reduction of unloading time and warehouse storage costs.

The design specifications for the standardised wooden pallet conforms to ISO 6780 which specifies the principal dimensions and tolerances for flat pallets for intercontinental materials handling and to SS 334:1998 Singapore Standard for Specification for Timber Pallets.

Lian Hup Packaging (LHP) established pallet pooling business and we provide a standardised wooden pallet called “ECR Pallet” under brand name “LHT”. The extensive use of LHT’s ECR standard wooden pallet across Malaysia and Singapore makes customer goods move effectively and efficiently within and between their supply chains. LHT pallets are available at anytime and anywhere, ready pallets to supply as when and where you need the pallets.